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Photo of the Year Competition!


Would you like the chance to win a weekend getaway in the Yarra Valley? Follow these simple steps below and you and a friend could win a weekend away to experience the beauty, culinary excellence, and of course, the incredible wine that the Yarra Valley has to offer.

  1. Follow @wineyarravalley on Instagram

  2. Share a photo of your favourite Yarra Valley experience

  3. Tell us in your caption why it’s your favourite and add #wineyarravalley

    One winner per month will be selected and will receive a prize, the monthly winners will go in the chance to win the Wine Yarra Valley, photo of the year competition, drawn on Monday 23rd December, 2019.


Terms & Conditions


  1. This competition is conducted by Wine Yarra Valley
  2. Entry to the competition constitutes acceptance of the following terms and conditions
  3. The competition is only open to Eligible Entrants. An Eligible Entrant is an individual who, at the time of entry:
    1. Is a resident of Australia aged 18 years or older
    2. Is not a member or partner of the Yarra Valley Wine Growers Association
  4. Competition entry opens 18/04/2019, 12am, and closes 22/12/2019, 11:59pm. All times and dates are related to Melbourne, Australia.
  5. This is a game of skill, the best image presenting the Yarra Valley, at the discretion of Wine Yarra Valley, will win the competition


  1. To enter, Eligible Entrants must have an active Instagram Account and follow the entry instructions.
  2. All entrants must ensure that their entries are posted online during the Entry Period. All Entrants must follow @wineyarravalley on Instagram. All entrants must post their own image, depicting their favourite thing about the Yarra Valley region. All entrants must use the #wineyarravalley in their posted caption to be eligible to win.
  3. All costs associated with accessing the competition website and social media are the responsibility of the person seeking access and are dependent on the internet service provider used.
  4. At the discretion of Wine Yarra Valley, entries made by an entrant may be classified as invalid if the entrant:
    1. Fails to establish their entry with reasonable satisfaction
    2. Fails to follow the conditions outlined in point six (6)
    3. Submits an entry that is promoting binge/excessive alcohol consumption
    4. Submits an entry that, is in some way illegal, plagiarised or infringers Copyright law
    5. In Wine Yarra Valley’s reasonable opinion, submits an entry which is not in accordance with these conditions

Winner and Prize:

  1. One image per month will be selected as the winner of ‘Photo of the Month’, putting them in the draw to win the ‘Photo of the Year’.
  2. ‘Photo of the Month’ will be drawn on the 30th of each month, from April – November at 9am, and on the 23rd of December, 9am, 2019.
  3. The winner of ‘Photo of the Year’ will be drawn on 23/12/2019, 12pm.
  4. Each Eligible Entrant may only enter the competition once
  5. If for any reason a winner does not take a prize (or an element of the prize) by the time stipulated by Wine Yarra Valley, then the prize will be forfeited
  6. If any prize (or part of any prize) is unavailable, Wine Yarra Valley, in its discretion, reserves the right to substitute the prize with a prize to the equal value and/or specified
  7. Prizes are not transferable or exchangeable and cannot be taken as monetary value
  8. Winners will be notified via their Direct Messages on Instagram
  9. Each winner will be required to provide the Wine Yarra Valley with details requested to redeem their prize within 7 days of being notified of the entrant’s winning entry
  10. ‘Photo of the Year’ prize includes 1 x night accommodation in the Yarra Valley, 1 x dinner, 2 x lunch(s) and a variety of activities over the two days
  11. The ‘Photo of the Year’ prize allows the Eligible Entrant winner to bring one friend with them
  12. The winner of the ‘Photo of the Year’ prize has six months from issue date to redeem prize
  13. Total prize value does not exceed $3,000AUD


  1. The competition is in no way sponsored, endorsed, administered by, or associated with, Instagram
  2. By entering the competition, each entrant releases Instagram from any and all liability to the entrant arising in any way from the conduct of the Competition
  3. All information provided by a Promotion entrant is provided to the Promoter and not to Instagram

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