Yarra Valley Pillar Brand Launch and Tourism Packaging Workshop
$0.00 Inc GST
As part of the Five Pillars Wine Tourism project, Wine Victoria and Wine Yarra Valley are delivering an industry skills development program to advance tourism capability in a uniquely Yarra Valley context. The objective of this workshop is to assist wine and tourism operators to work collaboratively with their industry partners to develop and sell compelling customer experiences. By the end of the full day workshop, tourism businesses will have the knowledge and skills to develop a new package complete with inclusions, a name, costings and target audiences, and the channels to get that package to market. Beyond the workshops, participants will have the tools and structures to continue to innovate, including identifying new opportunities and developing new experiences to meet market demand.
During the workshop we will be launching the new Yarra Valley Pillar Brand Playbook, including a suite of assets that all regional tourism businesses can access and utilise.
If you are interested in broadening your tourist offering and are seeking new sources of visitors, then this workshop is for you.
Please note, there are limited tickets available so a maximum of two staff members from each business will be able to attend. Please register for two tickets and fill out the details for both attendees if necessary.