Welcome to the Wine Yarra Valley Member’s Hub. Here you will find news and updates on projects, workshops, campaigns and resources to assist you.

Yarra Valley ‘China Ready’ Project



To help the Yarra Valley industry reach its potential with Chinese visitors, we have developed resources to assist operators to learn more about the market. The following toolkit is your introductory guide for adapting your business to be China Ready, and promoting your business to this market.

  1. Handy tips and tricks – A helpful resource guide to assist you to welcome Chinese visitors to the Yarra Valley and ensure their holiday is a memorable one. Learning and using a few common Chinese phrases helps build rapport with your visitors and makes them feel welcome.
  2. Chinese payment guide – To maximise visitor spend from Chinese travellers, it is vital to accommodate Chinese travellers’ shopping habits by integrating mobile payment methods.
  3. Digital channels – Your guide to digital platforms in China, and how to effectively market your business.
  4. Regional Introduction – Please also find here an introduction to the Yarra Valley region for Chinese visitors, written in Simplified Chinese. We have also provided an English version for your reference ONLY.  Providing an overview of what our region has to offer, this piece works to connect Chinese visitors to the Yarra Valley and includes an introduction to wine and cellar door experiences, regional highlights, food, accommodation, attractions and visitors services. To further assist Chinese visitors and enhance their experience, the QR code to the new Yarra Valley Mini-Program is provided, as well as the official websites, and

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