Privacy Policy

Privacy Policy
At Wine Yarra Valley, we aim to provide the best possible service across our wide range of products and services. To achieve this, we need to make the most efficient use of your personal information. However, it is equally important to us that you are confident that any of your personal information entrusted to us is treated with the appropriate degree of privacy.

Who is Wine Yarra Valley?

Yarra Valley Wine Growers Association Inc. ABN 44 253 481 941 (trading as Wine Yarra Valley) is a non-profit industry association having the purpose of furthering the development of viticulture, winemaking and wine tourism in the Yarra Valley by providing technical, marketing and advocacy support to our region.

What does “personal information” mean?

Personal information is any information about you that identifies you or by which your identity can be reasonably determined.

What types of Personal Information do we collect?

We typically collect personal information such as your first name, surname and email address, and may also collect your state, country, gender, postcode.

Wine Yarra Valley does not collect any personal sensitive information such as race or culture, religion or philosophical beliefs, political opinions.

Why we collect your personal information

Collecting your personal information is essential for Wine Yarra Valley to be able to conduct its business of providing products and services. By collecting personal information, we determine your requirements and provide the appropriate product or service, assess your product or service needs, improve our products and services, identify you and protect you from unauthorised access to your personal information. Inform you of products or services you may be interested in, administer competitions or promotions you may have entered.

How do we collect your personal information?

Where possible, we collect your personal information directly from you. Collection may take place in a number of ways such as when you contact us for an enquiry or to provide feedback on one of our products; during your interaction with us online at our websites and associated social media platforms; in person at tastings, expos and Wine Yarra Valley events; when you sign up to be a member of our online shop or newsletter list or create an itinerary on our website.

Often personal information is collected during the course of our relationship with you. Sometimes personal information may be collected about you from other sources. Examples of where we may receive personal information about you from another source and why this would happen are, Where we may run a promotion with a third party where either Wine Yarra Valley or the third party provide the prize. Where you participate in an event, promotion or competition which Wine Yarra Valley have sponsored or partnered with and your inferred consent has been obtained through participation.

No matter how your personal information is collected, it is dealt with by Wine Yarra Valley in accordance with this Privacy Policy and the legislation set down by the Australian Federal Government and associated bodies.

How we use your personal information

We use the personal information that we collect so that we can conduct our business of providing products and services and to administer and enhance the business relationships we have with you. Information collected may also be used for the following purposes; with your express consent to qualify you for entry into a Wine Yarra Valley administered competition; to contact you following a purchase made through our website where we may need to inform you of the status of your order; and with your inferred or express consent for marketing and promotional purposes. Direct Marketing: From time to time we may use your personal information to provide you with information about our extensive range of products and services.

If you do not want to receive any of this information you may simply opt out or contact us at Once you have told us you no longer wish to receive information about our products and services, we will not send you any further material, you can, however, change your mind about receiving information about our products, and services at any time and can simply resubscribe by visiting

Wine Yarra Valley does not disclose your personal information to any party outside of the association for the purposes of allowing them to direct market their products or services to you. If the law requires us to provide you with certain information about our product or services that you receive from us. You will continue to receive this type of information from us even if you have decided not to receive information about our products and services generally.

Do we disclose your personal information to anyone?

Wine Yarra Valley may disclose your personal information in certain circumstances.

Sometimes we are required or authorised by law to disclose your personal information. For example, we may disclose your personal information to a Court in response to a subpoena or to the Australian Taxation Office following a direction issued under taxation laws.

We may also disclose your personal information where you have consented to us doing so. Your consent to the disclosure of your personal information may be given explicitly such as in writing or verbally or may be implied from your conduct such as when you discuss details of the relationship you have with us publicly with the media.

Generally, however we do not disclose your personal information to any party outside Wine Yarra Valley unless that party is contracted to the association to provide services or activities on our behalf and that party is bound by the same privacy rules we follow. An example may be in the event of a promotion or competition where software or suppliers external to the company may be engaged to execute the promotion. In any instance where information is disclosed to third parties, the third party agrees to maintain the confidentiality and security of such information.

Ensuring your personal information is up-to-date

We rely on the personal information we hold about you to efficiently maintain our relationship with you. For this reason, it is very important that the personal information we collect from you is accurate, complete and up-to-date. During the course of our business relationship, should any changes occur to your personal information you can contact us at any time to update, correct inaccurate or incomplete information.

Is my personal information secure?

The protection of your personal information is a priority for Wine Yarra Valley. This is why we take all reasonable precautions to safeguard your personal information from loss, misuse, unauthorised access, modification or disclosure.

We employ a number of means to protect your personal information including,

  • external and internal premises security .
  • restricted access to personal information.
  • entering into confidentiality agreements with all contractors and third party organisations.
  • having in place stand-by systems to deal with major business interruptions.
  • maintaining technology products to prevent unauthorised computer access.
  • regular reviewing and testing of our technology in order to improve the level of security.

Furthermore, when we no longer require your personal information it is our practice to securely destroy the information or delete it from our systems.

Can I access the personal information Wine Yarra Valley holds about me?

You may request access to any of the personal information we hold about you. In most cases, a summary of personal information such as your name and address details, contact telephone numbers.

For more detailed requests for access to personal information, for example, access to information held in archives, a fee may be charged to cover the cost of retrieval and the supply of this information to you.

All requests for access to personal information will be handled as quickly as possible and we shall endeavour to process any request for access within 30 days of having received the request. Some requests for access may take longer than 30 days to process depending upon the nature of the personal information being sought.

Wine Yarra Valley may retain your personal information for a period of time after you have ceased your business relationship with us. After the required time has passed we attend to the secure destruction or deletion of your personal information.

Can my request for access to my personal information be denied?

Wine Yarra Valley is not always required to provide you with access to your personal information upon your request.

We may refuse you access to personal information in a number of circumstances such as where the information may relate to existing or anticipated legal proceedings with you, where denying access is required or authorised by law, or where the request for access is regarded as frivolous or vexatious. If we deny your request for access to, or refuse your request to correct your personal information, we will explain why.

Do I have to be identified at all?

In some instances it may not possible for us to do business with you unless we have identified certain personal details about you such as your age/date of birth in accordance with the Liquor Control Act.

Does my personal information leave Australia?

The disclosure of personal information to overseas recipients is unlikely unless it is authorised to do so by law.

Sensitive Business Information

Any sensitive business information that is collected from you will be used strictly to conduct business operations, such as advocacy work. All sensitive business information provided by you will be de-identified and anonymously aggregated to protect your business’ privacy.

Security of your personal information online

Wine Yarra Valley maintains significant technology and procedures in respect to its online transactions. These measures are continually updated to maintain this security.

Our Privacy Policy may change from time to time, Wine Yarra Valley constantly reviews all its policies and procedures to keep up to date with changes in the law, technology and market practice. As a result, we may change this privacy policy from time to time. If you have a question about this Privacy Policy or wish to lodge a request to access your personal information you can contact us in any of the following ways:

By telephoning 03 5962 7610

By writing to:-
Wine Yarra Valley
Privacy Officer
P.O Box 552
Healesville Vic 3777